This session will focus on leveraging traditional SAM data to drive strategic programs. Traditional SAM data is used for license compliance, vendor audit management and contract negotiation. We will share how reimaging SAM data, in unconventional ways, can serve as a catalyst for transformational change in your enterprise.

• Why is it necessary to rethink and reimagine the potential of SAM data beyond its conventional uses?
• What strategic initiatives can be launched by leveraging SAM data based on new perspective?
• How to begin with using SAM data to drive enterprise transformation?