This case study presents the transformative journey to streamline its Software Asset Management practices. It will show how a previously fractured SAM structure, split between global and local SAM, is being merged, by centralizing all responsibilities under a unified global SAM team. This includes taking charge of all contracts and licenses, implementing a new SAM tool, and managing decentralized systems previously handled locally. This shift is more than operational—it represents a maturity leap for Lundbeck’s governance process, ensuring greater consistency, efficiency, and compliance across departments. This presentation will explore the challenges and opportunities of consolidating fragmented SAM practices, the transition from siloed data management to centralized oversight. Attendees will gain insights into this transformation, key lessons learned, and actionable strategies for implementing effective SAM centralization in organizations.

In this session you will learn:

• How to transition from a decentralized SAM structure to a globally unified model while maintaining operational clarity?
• How to identify and address the challenges of consolidating global and local SAM practices?
• How to leverage a new SAM tool for streamlined processes, data accuracy, and enhanced governance?
• How to demonstrate the long-term advantages of centralizing SAM in terms of compliance, cost efficiency, and operational maturity?