Simon, as the Senior Vice President of Azul’s global channel and alliances, is a seasoned executive with a wealth of experience spanning over three decades in the industry. His expertise encompasses Software Asset Management (SAM), IT Asset Management (ITAM), machine learning, insight engines, data analytics, and information governance. Beginning his career with humble roots as a project manager at Glaxo Smithkline, Simon has since ascended to various executive roles in renowned organizations such as Commvault, Proofpoint, Firemon, Lucidworks, and Nitro. Throughout his career, he has demonstrated a remarkable ability to rapidly develop channel and partnership organizations. Simon’s strategic focus lies in core go-to-market areas, including application modernization, digital workplace, and transformative AI solutions. His leadership has been instrumental in driving innovation and growth within these sectors. As an accomplished industry speaker, Simon is a recognizable figure on the global stage, frequently traveling worldwide to support value-added SAM/ITAM practices. His engagements extend to advising integrator businesses and providing strategic insights to alliance organizations.