Helen is the Global Vice President of Marketing at Anglepoint, where she leads global marketing strategies to drive revenue growth, strengthen brand positioning, and enhance customer advocacy, engagement, and retention. She focuses on expanding market presence and fostering brand loyalty through strategic initiatives. Prior to Anglepoint, she held senior marketing leadership roles at White Cup, PROS, and Aniden Interactive, overseeing brand strategy, demand generation, and marketing operations.
The Pop in Your Job
In love with b2b tech marketing, I lead marketing and drive revenue. My success stems from my comfort with change, compassionate leadership, growth mindset and strong belief in customer centricity. I have 20+ years of experience in marketing, management and sales. Where there's a will, there's a way - and I've got a strong will. Let's go!”
Solution Study
Thursday, December 04
10:05 am - 10:35 am
Live in Chicago
Less Details
As AI-driven automation, SaaS expansion, and sustainability reshape Software Asset Management (SAM), organizations must evolve to stay ahead. With AI workloads driving cloud cost spikes and Green IT gaining momentum, SAM leaders face new challenges in optimizing software investments while ensuring financial and environmental responsibility. This session will explore the latest innovations in SAM, including AI-powered automation, cloud cost management best practices, and strategies for aligning SAM with sustainability initiatives. Discover how to measure AI’s business value, track key unit economics, and prepare for the next wave of SAM transformation. In this session you will learn: