Increasing Transparency I Reducing Software Costs I Progressing SAM Maturity

December 03 – 05, 2025 | Radisson BLU Aqua Hotel, Chicago

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THE LEADING SAM EVENT IN THE USA: JOIN NOW!
Strategic Software Asset Management – Between new technologies, license models, IT Service Continuity, and cost reduction – America's largest annual SAM conference is back!
While IT is increasing the pace with DevOps, releasing new products and services faster and faster with new (open source) software components, and new machine learning based software products are flooding different business units, it is important to provide all services in and out the office, and to ensure business continuity. At the same time, it is crucial to control the costs of this development. In fact, in times of rapid transformation, merely “keeping an eye on cost” is no longer sufficient.
Find your way to a strategic software asset management. Discover how your peers are mastering complexity while efficiently saving software costs. Get answers to your pressing questions from cross-industry and best-in-class SAM, ITAM & license managers, who will be presenting case studies and sharing insights in interactive sessions. Increase the maturity of your SAM program and effectively reduce your software costs.

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"Do not give two pennies for that which is too dear by one."

Johann Kaspar Lavater (1741 - 1801), philosopher and writer from Switzerland.

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KEY TOPICS

Big vendors and beyond – which are best practices to keep good relationships with big and medium-sized publishers?

Profiting from license management automation – learning how a data-based decision-making process can benefit IT in your organization

How to benefit from internal team collaboration of key stakeholders? – Getting a deeper understanding to bringing together SAM, IT Service Management, and IT Security

Software portfolio centralization – how to reduce costs by consolidating your tech stack in the SAMS space?

How to master software and IT asset management from medium-sized companies to dynamic and complex organizations?

How to deal with license management tools and solutions for cloud services – Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS)?

How to optimize IT assets on-site and in the cloud management technology?

How to increase internal cross-functional collaboration?

Which data discovery technologies provide better software lifecycle management and costs saving?

Which tools generate smooth system integration and license optimization?

How to succeed in the audit-proof license transfer of used software?

How to use enterprise SaaS Management platforms for improved tracking, controlling and benchmarking of SaaS applications?

How to advance reporting and analytics for data-driven planning and decision-making?

How to improve your understanding of new licensing models – on-premises, hybrid licenses, cloud subscriptions?

SAM and IT Procurement on a global scope – how to improve IT integration and setting up standardization processes?

Implementing Lean methodology – learn how to boost your SAM and IT vendor management processes to avoid IT Supply chain bottlenecks

How to polish up your audit strategies? – Hear strategies to improve your communication with software providers and how to benefit from audit clauses

How to raise your contract negotiation game? – Get insider tips on best contract negotiation strategies and improved software lifecycle management