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CO-LOCATED EVENTS

Increasing Transparency I Reducing Software Costs I Progressing SAM Maturity

December 04 – 05, 2025 | Marriott Marquis Chicago

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Towards a strategic Software Asset Management | Between new technologies, license models, and cost reduction | Join America's largest annual networking event for Software Asset Managers!
While software use continues to skyrocket across all business units, DevOps teams are cranking up the heat—releasing new products and services at an unprecedented pace. Meanwhile, AI-powered, highly specialized software and cloud solutions are flooding organizations across industries, driving complexity and escalating software costs. Simply keeping tabs on expenses isn’t enough anymore. What’s needed now is a smarter, more strategic approach to software asset management—one that goes beyond the basics and tackles challenges head-on. At SAMS USA, you'll connect with 213+ attendees from the largest global SAM community, all focused on navigating these challenges. Gain exclusive insights from industry pioneers, explore cutting-edge SAM strategies, and get real answers to your toughest questions. Learn directly from best-in-class SAM, ITAM & license management professionals as they share their hands-on experiences through short presentations and interactive sessions.
Be part of this thriving community, take your SAM program to the next level, and help shape the future of software asset management. Join now!

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"Do not give two pennies for that which is too dear by one"

Johann Kaspar Lavater (1741 - 1801), Swiss writer and philosopher

HIGHLIGHTS

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    KEY TOPICS

    Mastering the Multitude of Cloud Services: How to discover the optimal platforms for improved tracking and controlling of SaaS/IaaS?

    License Management Beyond Mega-Vendors: How to manage the growing complexity of small scale SaaS Solutions?

    New Cloud Licensing Models: What are the latest developments in the subscription economy?

    SAM Entering the Algorithmic Business: How to leverage AI to automate software license tracking and compliance monitoring in SAM?

    Redefining the Scope of SAM: How to integrate SAM, IT Service Management, and IT Security?

    SAM and IT Procurement: How to better align processes to optimize software spend?

    Advancing Vendor Management: How to optimally design and transform vendor- and publisher relationship management?

    Rethinking Audit Policies: How to efficiently adjust audit defense approaches, from improving communication with software providers to strengthening legal preparedness and ensuring defensibility against audits?

    Software Portfolio Centralization: How to reduce costs by globally consolidating your tech stack?

    From IT to OT Asset Management: How to keep track of specialized engineering and manufacturing software?

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    we.HAVE
    PARTNERS!

    SAMS USA is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS USA. Join our partners today!

    THE EVENT AT A GLANCE!

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    + attendees shaping the conversation
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    + expert-led sessions over an intense 2.5-day program
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    + targeted one-on-one meetings
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    + companies driving innovation

    WHAT OUR ATTENDEES SAY!

    Global SAM Program Director The sessions were highly relevant to our current challenges, and we left with actionable strategies Head of Software License Compliance “This event was a fantastic opportunity to connect with other sam professionals and learn best practices.” Global SAM Lead The real-world examples shared during the event were particularly helpful. Senior Solution Consultant The event was well organized with a fresh format for SAM Practitioners to participate freely. Head of SAM “Informative and great networking!”
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    MULTI-TOUCHPOINT
    NETWORKING!

    Industry Case Studies

    Selected industry case studies provide insights into new strategic approaches, project planning, and operational execution. Learn from the most successful practices and leverage these real-world results for benchmarking against your competitors.

    5+ World Cafés Roundtables

    Engage in multiple themed discussion rounds with rotating topics, participants, and group dynamics.

    Pre-event Networking Sessions / Icebreaker

    Join moderated roundtables the evening before the first conference day. The Icebreaker offers the perfect opportunity to kick off the event in a relaxed and informal setting.

    Panel Discussions

    A moderated conversation where industry experts explore current and future topics from multiple perspectives.

    Say Hello! Networking

    As the name suggests, you'll have 3 minutes to meet fellow attendees and learn why they're here. Be sure to hHave your business cards ready!

    Individual One2Ones

    Schedule exclusive, pre-qualified one-on-one meetings with potential customers.

    Networking Dinner

    Unwind and enjoy great food and drinks in a relaxed atmosphere — the perfect way to conclude an exciting and eventful day.

    Challenge Your Peers

    Collaborate with colleagues and peers to discuss industry challenges and work together to develop tailored solutions with all participants.

    Solution Study

    Explore selected examples from our partners that showcase current trends, innovations, and practical implementation possibilities. Learn from their most successful projects and leverage their services and technologies to tackle your challenges.

    Live Streaming & Event Platform

    Make meaningful connections! Our digital platform uses intelligent matching to help participants discover the right people to meet.

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    we.LOVE
    CHICAGO

    Join us in Chicago and relax while doing business in our 5 Star Venue Hotel

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    ALL INCLUSIVE EVENT PASS

    $3,249

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    PREMIUM EVENT PASS

    $2,749

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    STANDARD EVENT PASS

    $2,549

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