Attending Companies

SAMS fuels you with new ideas, new connections, new inspiration and practical insights.

From SAM specialists to IT procurement strategists, from SLM experts to IT Service managers, whatever hat you wear or wherever you stand on the spectrum of SAM & SLM, the conference has something of interest for you.

Last year we were joined by over 600 delegates at our European events, so you can be sure you’ll be in good company.

Here is just a sample of who was there:

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European Events at a glance


Leading Experts


industry-focused speakers



70% / 30%

Decision Makers / Senior Influencers - SAMS EUROPE

What our attendees say and why they love attending our conferences…

Decision Maker Profiles − SAMS EUROPE


of attendees are decision makers with direct or indirect budget responsibility


of attendees join to evaluate new services, technologies and products


of attendees have budgets ranging over 1m €

Attendees List - SAMS EUROPE

Jobtitle Company
Sr. Manager, IT Supplier Management Abbvie
Software Manager Abbvie
Head of License Management Abnamro
Sr. Director of Contracts ADP, LLC
IT Asset Manager Arrowstreet Capital, L.P.
CEO Aspera
Senior Marketing & Events Manager Aspera
Regional Sales Director Aspera Technologies Inc.
Digital Marketing Aspera Technologies Inc.
Pre-Sales Engineer Aspera Technologies Inc.
VP Sales Aspera Technologies Inc.
Senior VP of Professional & Managed Services Aspera Technologies Inc.
Marketing Director Aspera Technologies Inc.
SVP, SLO Bank Of America
Sr Sales Engineer BDNA
Sales Executive BDNA
EVP Marketing BDNA
Senior Director, Marketing Communications and Corporate Marketing BDNA Corporation
President Belarc Inc.
Chairman Belarc Inc.
IT Asset Management & Control Manager Brown Brothers Harriman & Co.
IT Asset Management Administrator Brunswick Corporation/Mercury Marine
Software Asset Management Capital One
IT Asset Manager CDM Smith Inc.
Director Vendor Strategy CenturyLink, Inc.
Technical Consultant Certero
Marketing & Communications Director Certero
MD Certero
Software Asset Manager Chubb
Analyst | Communicator | Leader Conagra Brands
Manager IT Service Delivery CPS Energy
Director IT Asset & Configuration Management CVS Health
IT Supervisor - IT Asset Management Daimler Trucks North America LLC
Software Asset Manager Delphi
Head of Supply Chain Delta Air Lines, Inc.
IT Asset Analyst Denver Water
Program Director, Technology Sourcing Direct Supply, Inc.
President Dream Builders Travel
Software Compliance Manager Edward Jones
Purchasing Manager & Software Compliance Leader Edward Jones
VP of Product Management and Pre-Sales Engineering Eracent
Senior Vice President Consulting Eracent
Senior Vice President of Marketing & Technical Alliances Eracent
Senior Vice President, Product Management And Pre-sales Engineering Eracent
Senior Software Asset Analyst Expedia, Inc.
Head of Global Software Asset Management F.Hoffman La Roche AG
Software Asset Management Specialist Farmers Group Inc
Software Asset Management Specialist Farmers Group Inc.
Technical Principle FedEx
Manager IT FedEx
Technical Fellow FedEx
Product Manager Fidelity Investments
IT Director & Project Management Fidelity Investments
Major Account Manager Flexera Software
North American Alliance Manager Flexera Software
Enterprise Marketing Manager Flexera Software
Product Marketing Manager Flexera Software
IT Asset Manager Freedom Mortgage Corporation
Program Manager Software Asset Management GE Digital
Senior IT Manager, Global SAM Halliburton Energy Services, Inc.
Director IT Asset Management Hilton Worldwide
IT Manager IDEXX Laboratories
Senior IT Manager IDEXX Laboratories
Software Asset Manager IDEXX Laboratories
Global Software Asset Management OIB/COO ING Groep N.V.
IT Asset Management International Paper
Federal Sales Engineer Ivanti
IT Asset Management Evangelist Ivanti
Field Marketing Manager-Northeast Ivanti
IT Asset Governance / ITAM Process Owner Massachusetts Mutual Life Insurance Company
IT Asset Manager Medical Mutual of Ohio
Director Asset Management Mit Lincoln Laboratory
Manager Contracts and Purchasing National Education Association
Lead, Service Asset and Configuration Management Novant Health
Sr Software Asset Manager Novartis Business Services
Head SAM Novartis Pharma AG
Director, Enterprise Software Asset Management Governance Optum Technology | a UnitedHealth Group Company
Software Asset Consultant Politie NL
Software Asset Consultant Politie NL
ITSM Analyst – Assets Quicken Loans Inc
Software Asset Management & Compliance Raytheon Company
Global Software Asset Manager Reckitt Benkiser Group PLC
Manager, Software Asset Management Schlumberger
E-Discovery Project Manager Siemens Corporation
Director of Business Development Siwel
Enterprise Territory Sales Manager Snow Software
Sales Director Snow Software
Snow SAM Evangelist Snow Software
Head of Marketing Snow Software Inc
Global Marketing Leader SoftwareONE
Software Portfolio Advisor SoftwareONE
Business Development Manager, Software Asset Management SoftwareONE
SAM Leader SoftwareONE Deutschland GmbH
IT Desktop Software Licensing and Compliance Specialist Texas Department of Public Safety
Mac Support and SAM Manager Texas Instruments
Software Procurement Specialist Texas Instruments
Global IT Asset Management Leader The Procter & Gamble Company
Software Asset Architect The Tjx Companies Inc
Vendor Management Office/Enterprise Software The Tjx Companies Inc
Head of Compliance & Security ThyssenKrupp Steel Europe
Head of Compliance & Security thyssenkrupp Steel Europe AG
Head of Strategy, Governance & Security thyssenkrupp Steel Europe AG
Director, IT Service Management Toyota Motor North America
Service Management, End User Asset Manager Toyota Motor North America
Vendor Strategy & Asset Management Toyota Motor North America
Software License Management Toyota Motor North America
Director, Infrastructure Services Tufts Health Plan
Global Strategic Sourcing Uber
Head of Global Procurement and Supply Chain Uber Technologies Inc.
Vice President & Head- Internal Audits United Spirits Ltd.
Software Asset Management Specialist US Department of Homeland Security Uscis
Software Asset Management Verisign, Inc.
Global IT Director Willis Towers Watson
Institutional Software Asset Management IT Officer World Bank Group
Senior Manager IT Asset and Technology Contract Management Wyndham Vacation Ownership
Leader, Transformation Management Office EMEA/AP Xylem Water Solutions AB
Head of IT Asset Management Zurich Insurance Group Ltd
IT Asset Management Specialist II Zurich Services US, LLC

Audience Profile − SAMS EUROPE

The Community


Geographical Split


Job function


industry split



    "Good – better – SAMS! The optimal context for exchanging ideas among your peers."
    arvato Bertelsmann


    "Both the growth rates and the constantly high end content quality of the lectures demonstrate that this is an event at which every serious SAM provider must be represented."
    brainware group


    "A great level of information provided and excellent structure for the two days."
    Reckitt Benckiser


    "Strategies and concepts, directly from the working practice, two days of concentrated knowledge and top level information."
    TU Wien


    "A fascinating melting pot of ideas and collaboration in cutting-edge SAM techniques & tools."
    Sean Mee, iQuate

  • "It has been an interesting and amazing event because of the perfect organization, the themes we have treated and the way to share experiences both in presentations and in roundtables."

    Francisco Javier Ten, Telefónica


    "Great location! Great presentations! Great people!"
    Sebastian Kress, Evonik Industries AG


    "SAMS is the home of the European SAM community. It's like a family reunion."
    Peter Hintermann, Nestlé


    "Amazing execution. Great arrangements. Flawless planning."
    Rajiv Gupta, Coca-Cola


    "Outstanding format, great participant-exhibitor ratio, and excellent support from the entire we.CONECT team."
    Mathias Knops, Aspera GmbH