Software Asset Management Strategies USA 2018

Increasing SAM Maturity | Reducing Software Costs

June 24 - 26, 2018 | Hotel Palomar Chicago, IL, USA

The annual industry show SAMS USA 2017 combines distinguished expert keynotes and interactive world café round tables, private discussion rounds, networking sessions and vendor-free audit debates. Following Europe’s most influential SAM event series, the Software Asset Management Strategies USA brings together more than 150 software asset managers and IT procurement managers from America’s top companies at the only end-user driven networking SAM event in the US – free of mega-vendors & auditors.
Join in the conversations over two days of knowledge exchange to gain a deeper understanding of the latest licensing trends, delve into the substance of software asset management and progress your SAM maturity.

Until the most interactive software asset management event starts!

Our Speaker Panel 2017


We have Partners...

...not Sponsors! SAMS USA 2018 is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS USA. Join our 2018 partners today!

Position your business introduce yourself as a thought leader to SAM & SLM senior executives.

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Key Topics SAMS USA 2017

  • SAM IN DYNAMIC COMPANIES | Flexible SAM approaches in in heterogeneous and dynamic company environments
  • SAM IN THE AGE OF CLOUD | Into the Cloud:  Simplification or additional complexity? Re-design of processes and structures | How to get out of the cloud?
  • AUDITS | How to prevent and handle audits in a professional way? | Legal & business aspects
  • SERVER LICENSES | Management of server licenses: conditions of licensing, metering etc.
  • LICENSING MODELS CHECK | (Bad) News from the main suppliers and mega-vendors? What can we expect in 2017?
  • SETTING UP EFFICIENT SAM | Transforming a reactive license reporting to a proactive strategic software asset management
  • TOOLS AND SOLUTIONS | Modelling of processes | Implementation
  • THE FUTURE OF SAM | Managed Services  and/or SaaS or even IT Infrastructure as a Service? | Expectations, security risks, benefits, costs?

What our attendees say and why they love attending our conferences…

Movers & Shakers in 2016


    "Good – better – SAMS! The optimal context for exchanging ideas among your peers."
    arvato Bertelsmann


    "Both the growth rates and the constantly high end content quality of the lectures demonstrate that this is an event at which every serious SAM provider must be represented."
    brainware group


    "A great level of information provided and excellent structure for the two days."
    Reckitt Benckiser


    "Strategies and concepts, directly from the working practice, two days of concentrated knowledge and top level information."
    TU Wien


    "A fascinating melting pot of ideas and collaboration in cutting-edge SAM techniques & tools."
    Sean Mee, iQuate

  • "It has been an interesting and amazing event because of the perfect organization, the themes we have treated and the way to share experiences both in presentations and in roundtables."

    Francisco Javier Ten, Telefónica


    "Great location! Great presentations! Great people!"
    Sebastian Kress, Evonik Industries AG


    "SAMS is the home of the European SAM community. It's like a family reunion."
    Peter Hintermann, Nestlé


    "Amazing execution. Great arrangements. Flawless planning."
    Rajiv Gupta, Coca-Cola


    "Outstanding format, great participant-exhibitor ratio, and excellent support from the entire we.CONECT team."
    Mathias Knops, Aspera GmbH

Attending Companies

SAMS fuels you with new ideas, new connections, new inspiration and practical insights.

From SAM specialists to IT procurement strategists, from SLM experts to IT Service managers, whatever hat you wear or wherever you stand on the spectrum of SAM & SLM, the conference has something of interest for you.

Last year we were joined by over 600 delegates at our European events, so you can be sure you’ll be in good company.

Here is just a sample of who was there:

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It’s a Multi-touchpoint Concept

The most effective and most informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities to get meetings with top executives!

Icebreaker Sessions

Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.

World Café

Be part of several thematic conversation rounds with changing topics and team constellations.

Audit Debate

Reducing risks for IT audits, tips and tricks to survive audits. All round tables are vendor free!


Top speakers, trendsetters, evangelists and experts in the field share their personal experience.

Say Hello?

Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready.

Live Tech Take

Delegates and solution providers have the chance to actively participate in product and service demos on the expo floor.

Networking Dinner

Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.

Challenge your Peers Session

Challenge Your Peers is an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions.

Tweetback Cards

The unique interactive live feedback system! Note down your thoughts on comment cards which will be pinned on walls in the networking area for further discussion.

More Details

2018 Located at



Our Event Series


SAM Strategies Europe 2018
September 25 27, 2018
Maritim proArte Berlin, Germany


SAMS 2018
February 26 – 27, 2018
Maritim proArte Hotel, Berlin


Virtual Workplace Evolution 2018
April 19 – 20, 2018
Maritim proArte Hotel, Berlin